A Description of Marketing Essay

Philip Kotler has defined market as consolatory needs and wants through an exchange deal. The merchandising concept is the philosophy that firm should analyze the need of costumier and then make decision to satisfy those needs, the better than competition. A market plan is a cosmopolitan blueprint which outlines an organizations overall marketing efforts. The last step in the process is the marketing controlling. The marketing plan can function from two points that is strategy and tactics. In most organizations, strategic preparation is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead. Behind the corporate objectives, which in themselves offer the main mount for the marketing plan, will lay the corporate mission, which in turn provides the context for these corporate objectives.In a sales-oriented organization, the marketing planning function designs incentive pay plans to not however motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. The marketing plan basically aims to make the business provide the solution with the awareness with the expected customers. According to Malcolm McDonald, marketing strategies can be seen as the means, or game plan, by which marketing objectives will be achieved and, in the framework that we have chosen to use, are generally concerned with the 8 Ps that is price, ingathering, promotion, placement, people, physical, process and packaging.See moreMark Twains Humorous Satire in Running for governor Essay* Price is the amount of money needed to buy intersection points* Product is the actual product* promotional material is getting the product known by all people.* Placement is where the product is sold* People is counterbalance the business* Physical environment is the ambiance, mood, or tone of the environment* Process is the Value-added services that di fferentiate the product from the competition e.g. after-sales service, warranties* Packaging is how the product will be protectedA marketing plan for a small business typically includes Small Business Administration exposition of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors, description of the product or service, including special features, marketing budget, including the advertising and promotional plan, Description of the business location, including advantages and disadvantages for marketing, pricing strategy, and market segmentation.