SWOT Analysis Psion PLC Case Study Example | Topics and Well Written Essays - 2250 words

SWOT Analysis Psion PLC - Case Study ExamplePsion is estimated to be the third largest supplier in its chosen markets on a global basis. In certain territories such as France and specific market sectors, for example, ports, the Group has the jumper cable invest. The principal activities of the Group are providing quick enterprise computing solutions, integration services and product support and maintenance to customers worldwide. The company has leading expertise in engineering, integration and ergonomics and design and delivers these spicy quality and rugged mobile computers to best-in-class standards. The Group provides enterprise solutions for the mobile work forces of larger corporations. Solutions require the implementation of complete systems including robust mobile computers, piano tuner networks, and voluntary data recognition equipment and integration software. Psion produces mobile computing solutions, which delivers real-time access to enterprise data at the point o f activity to improve business qualification and productivity for leading enterprise around the world. Company has leading expertise in rugged hardware, integration, service and support.Strength Psion has particular forcefulnesss in two major(ip) sectors managing logistics in factories, warehouses and ports with local area networks managing information for dispersed field forces over wide area networks. Core value to its customers resides in the ruggedness and reliability of Psion products in often demanding environments, in the specialized knowledge of customer requirements and in the ability to supply, service and support its customers globally, is the main stay of the company in the global market. Companys strength includes Innovation in technology and in its products will continue for many years as a driver of productivity growth for customers. Company has leading expertise in rugged hardware, integration, service and support. Companys aim to leverage its reputation and brand to develop strong business relationships based on the quality of its offering, and proved ability to address customers operational and logistics challenges, while delivering a strong return on investment for their businesses. The Group is in a good strategic position and has a strong management team that is well placed to target long-term growth with satisfactory returns to shareholders. The Groups range of hand held and vehicle mounted computers and wireless access points are designed for particular markets and applications are the main products and its main strengths. The principal design criteria include functionality ruggedness and cost effectiveness has been the strengths of Psion. . Products are updated or replaced periodically, typically every 3-4 years. However, a customer may continue to use a device for many years and the Group provides maintenance programmes to continue the purport of the product in use for as long as practicable. High volume terminals are designed to b e highly configurable through the use of standard components or customizable where the terminal may have parts specifically incorporated solely for a particular customer. Companys ability to provide customers with a complete and unadorned solution through hardware customization and the inclusion of third party products is one of the factors, which distinguishes it from its competitors and remains its strengths. Most field-based