Gender, Media and Consumer Societies Essay Example | Topics and Well Written Essays - 1750 words

Gender, Media and Consumer Societies - Essay Example These effects are especially pronounced in the young who learn by emulation. Continuous exposure to particular forms of media models the child`s perception of life as a whole and even influences the profession that he or she ends up pursuing in future. There is a disparity in Australia in the type and form of media consumption. People of different ages are being exposed to diverse types of media and this is creating a generational drift between the young and the elderly (Carter & McLaughlin, 2013). The young predominantly prefer movies that are either bought, from the internet via downloading or streamed. They are also active in consuming online television which composes of streaming and others such as catch up TV. The younger generation is also more active in social media such as Facebook and Twitter more than the older generation. The elderly prefer older forms of media such as newspapers and free television. This has led to diverse impacts in terms of gender in different age groups. Conflict hence arises between the expectations of the elderly of what society should be and what the young consider as acceptable ideals. Media directly and indirectly affect the career paths that children ultimately follow in future. Young girls and boys tend to develop particular preferences at an early age. In this age and time these preferences are either enhanced or modified over time by external influences. At a time when parents focus more on their careers than on family, the children are left without role models ad people to look up to except the ones they see in the television or from the internet (Carter & McLaughlin, 2013).Research shows that children watching cartoons that depict princesses and fairy tales in the long run prefer to be stay home at wives. Cartoons such as the magic Riddle in which the main character undergoes a lot of suffering in her